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This week in Digital – w/c 11th January

Facebook launches e-mail replies

E-mail replying launched on Facebook last week, where users can do their normal response tasks on comments, wall posts and messages via e-mail. This opens up the platform’s usage even in environments where Facebook is banner (workplaces, schools etc). (Read full story…) via Readwriteweb

Real-time ads come to Google Street view

This is pretty cool stuff; Google was recently granted a patent for placing advertisements in 3D environments. Although nothing’s been confirmed, it makes sense to assume Google is spanning its advertisement in to Google Street view, to further recoup it’s investment in the project.

The theory is real time digital advertisements will replace the billboard ads found on Google Street view. It’s exciting, especially considering the future when the possibilities are furthered, with interactive advertisements becoming available. (Read full story…) via Mashable

Vitamin water Connect, the real Facebook collaborated product launch

Last September Vitamin Water announced a user collaboration campaign to decide a new flavour of the band solely on Facebook through their application. This March will see the release of the result, named ‘Vitaminwater Connect’; a black cherry-lime flavour made with caffeine. The winner and 4 finalists received $5,000.

This is one of the biggest retail launches of what is essentially a user generated form of product R&D, bringing UGC methodology to a real process. Yum! (Read full story…) via All Facebook

Tweetdeck infiltrates newsrooms; user flagged news becomes a source reality

Sky News, one of the largest news sources in the UK has started rolling out Tweetdeck accross the company, as an operational tool for sourcing news from Twitter. User referred news has been on of Twitter’s shouting points, and many independent journalists and users already use the platform in that way.

This is first time the use of a Twitter specific application has been rolled out as a operational policy. (Read full story…) via Mashable

Twitter’s answer to Facebook Connect coming soon

Exiting vibes came via a rumour last week from TechCrunch that Twitter was preparing their version of Facebook Connect for imminent release. Twitter already has a powerful API with it’s oAuth developer tool for intergrating Twitter login and feeds to a platform, but reflecting on the depth and compatibility of Facebook Connect, you can’t help but get excited that this roll out from Twitter will make integration much more enriched, streamlined and easier to incorporate.

There is also the speculations of Twitter’s 2010 approach to consider, although the micro blogging cool cat remains simple enough today, developments like the Contributors feature, and other potential enhancements of the service remind us that at some time either OAuth will have to improve and robust alongside those changes, or as we’re seeing here, a new development solution has to fill the role. (Read full story…) via TechCrunch

Facebook Devs prepare to tuck in to user e-mails

One of the biggest changes to the Facebook developer platform since it launched 3 years ago will drop this week, from Wednesday 20th Jan, Facebook developers will be allowed to offer opt in permissions for users e-mails. This mainly derived from the removal of application notifications from the Facebook experience recently, so the e-mail function will offer an alternative of user notice. (Read full story…) via All Facebook

Facebook launches ‘via’ feature, the network’s equivalent to the retweet.

Most people are labelling this and the continuation of the ‘twitterfication‘ of Facebook, in this case the launch of it’s ‘via’ feature for shared posted items. Twitter’s Retweet function has been popular from the very start of the platforms growth, and was officially incorporated in the site towards the end of last year when users could ‘retweet’ tweets, and applications could use the new API strand to replicate.  (Read full story…) via Download Squad

Other great articles worth a read

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