27
01
10
01
10
Comment »
Soundcloud and HypeMachine partner up for audio integration
As someone who loves the world of music blogging (this blog has a music sister blog at tasteslikeplastic.com), and equally audio distribution solutions; this week’s announcement of Soundcloud and Hype Machine’s integration of audio came as a pleasant move. I’d learned of the announcement the week before as one of the projects i’m working on was to feature in the press release. Last week we (Lucid Online) serviced out the first official remix of Massive Attack’s new album ‘Heligoland’; the She Is Danger remix of ‘Girl I Love You’ had its first day of exclusive on rcrdlbl.com, before going out the the blogosphere the day after.
It’s been a few months now since we first adopted Soundcloud as our primary tool of music distribution to blogs, it offers a flexible and reliable download, streaming, community and commenting system; as well as versatile options for customising the player (see below). Hype Machine is the largest music blog aggregator around, and one of the best ways for us to see what bloggers are writing about, who’s writing about our artists and what music’s hot at the time; as well as being one of my favourite sites to discover new music and great blogs.
See below for the official explanation
The most important part of this is to tell you that The Hype Machine now detects SoundCloud players in the blogs that it aggregates. And as you probably know, the blog post and track are then sucked into the The Hype Machine. If you’re a blogger this means that you can use our players even more now and know that your post will show up on The Hype Machine. via Soundcloud blog
The integration its self is a rather minor development, but one which provides a solution to a lot of problems. It’s terribly hard to track how much a song is streamed or downloaded when placed on blogs, but the Soundcloud integration means labels and artists can distribute music via Soundcloud, and assuming blogs don’t re-host the media themselves, the stats are pulled back to the song owner.
Hype Machine’s detection of Soundcloud players in posts makes it easier for bloggers to embed and support media in their posts while still retaining compatibility with Hype Machine’s post listings and charts.
Bring on 2010! These two sites are worth watching
